Amherst, MA – Amherst Pride kicks off with a reading of the 2022 LGBTQ+ Pride Month Proclamation by Amherst Town Councilors and the raising of the Pride Flag on Friday, June 3rd at 5:30 PM on the front steps of Amherst Town Hall.

Then join the celebration at the first annual Amherst Pride at The Mill District, with activities happening all throughout the weekend:

Saturday, June 4th

Queer Pop-Up Market 4 PM – 7 PM: Shop with queer makers from all over the Valley! Candles, Jewelry, skincare, pottery, and so much more!

Kids Pride Parade 3 PM – 5:30 PM: Hosted by the Mill District General Store – head there for face painting, flag making, and all the pre-parade activities. The Parade marches from the store at 5 PM – around the Square!

Outtire Fashion Show 6 PM – 6:45 PM: Catch event sponsor Outtire’s Amherst Pride line, walking the runway in collaboration with local favorite The Closet!

Pride After Dark Drag Ball 7 PM – 10 PM: DJ KSTYLES spins this dance party, with Drag performances from Damela Cuca Deville, Veronica Midnight Lockhart, and Mz. October May Lay!

Sunday, June 5th

Fitness/Pilates 9 AM, 10 AM, 11 AM [RSVP here]: With three time slots to choose from, indoor or outdoor, lean into a little self-care on Sunday morning. Balanced Birch Studio leads pilates classes and F45 Fitness offers their modified boot camp (accessible to all levels)!

Pride Pancakes at Jake’s 10 AM – 1 PM: Been missing Jake’s at The Mill? Pop in Pride Weekend for a pancake breakfast. Pancakes, bacon, fruit, and mimosas for purchase! Breakfast is $15 per person.

Pride Storytime & Hoop Joy 9 AM – 12 PM: The Jones Library and Hoop Joy offer a morning of stories and hula hooping!

“We are excited and honestly overdue in celebrating Pride in The Mill District. While our virtual events through Covid were a start, this weekend has been in the works throughout. We’re excited to offer something for everyone – young, old, and everyone in between. We hope people will come out and support the artisans, performers, and businesses that are a part of this amazing weekend experience!”

This event is made possible in part thanks to the support of the Amherst Area Chamber of Commerce, Outtire, and Amherst Psychotherapy Practice.

For more information go to

Please email for any inquiries including sponsorship opportunities.

The Mill District is a dynamic regional destination that’s been intentionally designed to revive critical community connections and local resilience. Through curated events, arts-based programming, and the ideal mix of shops, services, and eateries, it’s crafting a place where residents, students, commuters, and visitors feel invited and inspired.

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